The console was released in North America later the same year, then in Europe in late 1990. The first handheld in the Game Boy family, it was first released in Japan on April 21, 1989. The Game Boy is an 8-bit handheld game console developed and manufactured by Nintendo.
Worldwide: 118.69 million (including Game Boy (Play it Loud!), Game Boy Pocket, Game Boy Light and Game Boy Color units)